Last updated: January 15, 2026
Privacy Policy
At Operative, we take your privacy seriously. This policy describes how we collect, use, and protect your personal information.
Information We Collect
We collect information you provide directly to us, information we obtain automatically when you use our services, and information from third-party sources.
Information You Provide
- Account Information: Name, email address, company name, job title, phone number when you create an account
- Billing Information: Payment card details, billing address (processed securely by Stripe)
- Project Information: Agent briefs, requirements documents, feedback, and communications with our team
- Support Communications: Messages, emails, and calls with our support and success teams
Information Collected Automatically
- Usage Data: Pages visited, features used, time spent on the platform
- Device Information: Browser type, operating system, device identifiers
- Log Data: IP address, access times, referring URLs
- Agent Performance Data: Conversation logs, error rates, response times for agents we build
How We Use Your Information
We use the information we collect for the following purposes:
- Provide, maintain, and improve our services
- Build and deploy AI agents according to your specifications
- Process transactions and send related information
- Send technical notices, updates, security alerts, and support messages
- Respond to your comments, questions, and customer service requests
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent fraudulent transactions and abuse
- Personalize and improve your experience
Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
Service Providers
We work with third-party service providers who need access to your information to provide services to us:
- Cloud Infrastructure: AWS, Google Cloud for hosting and data storage
- AI Model Providers: OpenAI, Anthropic, and others for model inference (data is not used for training)
- Payment Processing: Stripe for secure payment handling
- Analytics: PostHog for product analytics (anonymized)
- Communication: Intercom for customer support
Legal Requirements
We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
- Account Data: Retained while your account is active, deleted within 90 days of account closure
- Agent Conversation Logs: Retained for 12 months by default, configurable per your requirements
- Billing Records: Retained for 7 years for tax and legal compliance
- Support Communications: Retained for 3 years
Your Rights
Depending on your location, you may have the following rights regarding your personal information:
Access and Portability
Request a copy of your personal data in a structured, machine-readable format
Correction
Request correction of inaccurate or incomplete personal information
Deletion
Request deletion of your personal information, subject to legal retention requirements
Opt-Out
Opt out of marketing communications at any time via unsubscribe links or account settings
To exercise any of these rights, please contact us at privacy@operative.ai. We will respond to your request within 30 days.
Security
We implement appropriate technical and organizational measures to protect your personal information:
- Encryption in transit (TLS 1.3) and at rest (AES-256)
- SOC 2 Type II certified infrastructure
- Regular security audits and penetration testing
- Employee security training and background checks
- Access controls and audit logging
- Incident response procedures
For more details, see our Security page.
International Transfers
Operative is based in the United States. If you are accessing our services from outside the US, please be aware that your information may be transferred to, stored, and processed in the US and other countries where our service providers operate.
For transfers from the European Economic Area (EEA), UK, or Switzerland, we rely on Standard Contractual Clauses approved by the European Commission and UK authorities. We also comply with the EU-US Data Privacy Framework.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Operative, Inc.
Attn: Privacy Team
548 Market St, Suite 72840
San Francisco, CA 94104
Email: privacy@operative.ai
This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.