Last updated: January 15, 2026
Cookie Policy
This policy explains how Operative uses cookies and similar technologies to recognize you when you visit our website.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide analytics, and remember your preferences.
We also use similar technologies like pixel tags, web beacons, and local storage that function similarly to cookies.
Cookies We Use
We categorize cookies based on their purpose. Here's a detailed breakdown:
Essential Cookies
Required for the website to function. Cannot be disabled.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| session_id | Maintains your login session | Session | Operative |
| csrf_token | Security token to prevent cross-site attacks | Session | Operative |
| cookie_consent | Remembers your cookie preferences | 1 year | Operative |
Functional Cookies
Enable enhanced functionality and personalization.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| theme | Remembers your light/dark mode preference | 1 year | Operative |
| language | Stores your language preference | 1 year | Operative |
| timezone | Stores your timezone for scheduling | 1 year | Operative |
Analytics Cookies
Help us understand how visitors use our website.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ph_* | Product analytics and usage patterns | 1 year | PostHog |
| _ga, _gid | Website traffic analysis | 2 years / 24 hours | Google Analytics |
Marketing Cookies
Used to track visitors across websites for advertising.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _gcl_* | Google Ads conversion tracking | 90 days | |
| _fbp | Facebook ad measurement | 90 days | Meta |
| li_fat_id | LinkedIn ad analytics | 30 days |
Managing Your Cookie Preferences
You can control and manage cookies in several ways:
Cookie Banner
When you first visit our site, you'll see a cookie banner that lets you accept or reject non-essential cookies. You can change your preferences at any time by clicking "Cookie Settings" in the footer.
Browser Settings
Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may impact website functionality.
Opt-Out Links
For third-party cookies, you can opt out directly:
- • Google: Google Analytics Opt-out
- • Meta: Facebook Ad Settings
- • LinkedIn: LinkedIn Ad Preferences
Do Not Track
Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. We currently do not respond to DNT signals, but you can manage tracking through our cookie consent banner.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. When we make significant changes, we'll notify you through the cookie banner or by other means.
Contact Us
If you have questions about our use of cookies, please contact us: